The Truth About Domain Age

If you register a domain on Monday and send 500 emails on Tuesday, they will go to spam. Inbox providers inherently distrust newly registered domains.

The Sandboxing Period

Most major inbox providers (Google, Microsoft) place new domains in a "sandbox" for roughly 30-45 days. During this time, your reputation is highly volatile. Any negative signals (bounces, spam complaints) carry significantly more weight.

Best Practices for New Domains

Wait 30 Days: Do not send any cold outreach for the first 30 days after registration.
Setup Infrastructure: Configure SPF, DKIM, DMARC immediately.
Internal Usage: Use the domain for internal communications (emailing colleagues) to generate real, positive engagement.
Gradual Ramp-up: Start with 5-10 emails per day and increase slowly. (Use our Ramp-up Generator).

FAQ

Can I buy an aged domain?
Yes, but it's risky. The domain might have been previously used for spam. Always check the domain's history on tools like MXToolbox or Talos Intelligence before purchasing.