Optimal Follow-up Cadence
The majority of replies come from follow-ups, not the initial email. But spamming a prospect every 24 hours will destroy your deliverability via spam complaints.
The Baseline Cadence (14 Days, 4 Emails)
| Day | Type | Purpose |
|---|---|---|
| Day 1 | Initial Email | State the observation, the problem, and a soft CTA. |
| Day 4 | Bump / Value Add | "Any thoughts on this? Here is a relevant case study." (In same thread) |
| Day 8 | New Angle | Address a different pain point. (New thread or same thread) |
| Day 14 | Break-up Email | "Seems this isn't a priority right now. I'll stop reaching out." |
The "Just Bubbling This Up" Sin
Never send a follow-up that provides zero additional value. "Just checking in" or "Did you see my last email?" is lazy and annoying. Always bring new information, a new perspective, or an easier CTA to the table.